Lead scoring
Lead scoring rates how well a lead fits your ideal customer so reps work the best records first. Every Stalex lead carries a 0-100 score and an A-D grade. A higher score flags stronger fit. The score ranks who to call first; it never guarantees a sale.
Last updated: July 22, 2026
What the score and grade tell you
Lead scoring is a fit signal. It tells a rep, at a glance, how closely a record matches the kind of customer you already close. Work the strong-fit records first, and your calling hours go further.
Every Stalex lead ships with two outputs: a 0-100 score and an A-D grade. The number gives you fine-grained ranking inside a list. The letter gives you a fast bucket: an A-grade record is a stronger fit than a D-grade record. Both are read-only labels on the lead, not settings you tune.
Read the grade as a priority cue, not a verdict on the business. A high score means the record looks like a good fit to pursue. It is a starting point for the call, not a scorecard for the company on the other end of the line. Quality is also a pricing input, and the pricing guide covers how quality moves the price.
How to use it
Your room arrives newest first by default, so that order is not a ranking: read the score on each lead and let it choose who gets the first dials. You can also switch the order to highest score and work down from the top. Reps have finite hours, and the best-fit records should get them.
Pair the score with the record's EIN verification and the other fields in the lead. The grade tells you where to start; the details tell you what to say. A score is one input to your judgment, not a replacement for it.
Because a Stalex lead is an exclusive lead — it lands in your private room and no competitor of yours can buy that same record — the ranking works for you alone against your rivals. You are prioritizing a list only you hold, not racing the same shared database everyone else is dialing. Not every vendor ships a signal like this; the buyer's guide ranks providers that ship a quality signal.
What it is not
A score is not a guarantee. An A-grade lead can say no, and a lower-graded lead can close. The grade improves your odds of spending time well; it does not promise an outcome.
It is also not a description of how the number is built. Stalex publishes the score and grade as outputs you can act on, and stops there. Treat them as signals to rank by, not a formula to reverse-engineer.
And it is not a stand-in for the conversation. Scoring decides who you call first. What happens on the call is still yours to earn.
- AGreat fit
- BStrong fit
- CFair fit
- DLow fit
Illustration, not a live record. Every lead carries a 0-100 score and a grade. Read them to choose who to call first; they never promise a sale.
Get your own per-lead price
Tell us your volume and term, and you will see your exact per-lead rate before you commit. Plans start at $299 a month, platform fee included. No onboarding fee on a self-serve plan. Your plan renews automatically at the end of its term. We review every application by hand and reply, usually within one business day.
Request early accessFrequently asked questions
What does a lead's 0-100 score mean?
It is a fit signal you can rank by. A higher score flags a record that more closely matches the kind of customer you close, so it belongs higher in your call order. It does not predict or promise a sale.
How is the A-D grade different from the number score?
They describe the same fit at different resolutions. The letter grade is a fast bucket for triage, and the 0-100 score gives you finer ranking within a list. An A-grade record is a stronger fit than a D-grade one.
Does a high score guarantee the lead will convert?
No. Scoring ranks who to work first; it does not guarantee an outcome. A top-graded lead can decline, and a lower-graded one can close. Use the grade to prioritize your hours, not to predict results.
How does Stalex calculate the score?
Stalex publishes the score and grade as outputs you act on and does not expose the method behind them. Treat them as ready-to-use signals for ranking your leads, not a formula to configure or reverse-engineer.
How should reps use lead scores day to day?
Your room arrives newest first by default, so read the score on each lead to choose who gets the first dials rather than working straight down the page. You can also switch the order to highest score, which puts the best-fit records at the top. The score decides sequence; the details and your judgment decide the conversation.